Shopping in Japan (Part 1)

I have been asked numerous times about shopping in Japan, especially Tokyo.

Yes, Tokyo is a very very good place for serious shoppers. You can find anything here. In general, super-brands are more expensive here than in Europe or U.S. For example, LV is around 30% more expensive than buying from HK and Loewe is around 20-30% more expensive than Paris and so it goes on. However, many people still comes here to buy these branded items. Why? The reason is that Japan is a huge market for branded items and so, branded shops tend to stock a lot more varieties, special editions etc in Japan. I know that many people come to Tokyo to buy very rare special editions even at a premium.

Below is a list of shopping places that you can go to without a car. Just hop on to a train!!

In Tokyo

1. Omotesando 表参道 - this area is a one of the most prestigious residential area in Tokyo and is also the home of many Japanese designers. The number of shops that you can find in this area is indefinite. This area usually sell high-end fashion and are expensive. But, you get what you pay for. The quality and design of these items are really good and rare.

2. Harajuku 原宿　- this is just right next to Omotesando. This area mainly focuses on young people's fashion. They range from Hard Core to Lolita to Sailor uniforms etc. You can also find the popular Bathing Ape here and many Japan only edition of Converse etc.

3. Shinjuku 新宿　- This station is on the famous Yamanote-line 山手線. This area focuses on Department Stores. Takashimaya Shinjuku is targeting at career related clothes and items such as suits, business bags, high heels etc. Isetan is targeting at high-end luxurious items including famous brands such as Chloe, Issey Miyake, Salvatore Ferragamo etc. 0101 (pronounced as "Marui") is targeting at young people and therefore are at the cheaper end of the scale.

4. Shibuya 渋谷 - This has been named the most important area for ALL commercial marketing. As soon as you step out of the train station, you will see neon lights, huge (and I really mean huge) TV screens, big signs. Thousands of people walk around this area in any single day. This is the home for many young people hangouts such as Karaoke, discos, clubs, love hotels, and of course, more shops! A must see for those who want to feel the real Tokyo!